 Google’s first patent, which has been granted by the US Patents Office, promises to render as useless the automated technology that has been developed by Search Engine Optimisation experts. From now on, only the Webrouser approach will work.
This extract courtesy of news.com:-
“Specifically, it (the patent) deals with "an improved search engine that refines a document's relevance score based on interconnectivity of the document within a set of relevant documents," according to a summary of the patent.
The invention could affect search companies that are building technology to intelligently rank Web pages in relation to search queries. In the last year, Web search has become one of the hottest markets on the Internet. Many companies are furiously developing advanced tools and techniques that will index the Web more effectively and so, they hope, draw visitors.
As the top destination site for online searches, Google fields more than 150 million worldwide queries every day. When a visitor types a keyword into the search field, its Web servers send the request to an index server, which identifies Web pages containing words that match the query. Document servers with the matching pages deliver links to the visitor in less than half a second, according to Google's site.
The new patent deals with the process for finding matching documents. Under the methodology, Google turns up an initial set of documents related to the keyword and then ranks each page with a "relevance score." Next, it calculates a "local score value" that quantifies "an amount that the documents are referenced by other documents in the generated set of documents," according to the filing. Finally, the local score values influence the relevance ranking of a page.
According to the patent, "a search engine modifies the relevance rankings for a set of documents based on the interconnectivity of the documents in the set. A document with a high interconnectivity with other documents in the initial set of relevant documents indicates that the document has 'support' in the set, and the document's new ranking will increase. In this manner, the search engine re-ranks the initial set of ranked documents to thereby refine the initial rankings."”
What does it all mean? In brief, it means that only a hands-on approach to Search Engine Optimisation, as practised by Isle subsidiary Webrouser, will suffice.
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